My neurons are beyond overloaded from entirely too much stimulation in the ER, so personally, I’ve got nothing – but I read this earlier today and thought it was brilliant, so here’s a re-post from the mind of Seth Godin…
“What’s this Sentence Supposed to do?
A simple editing trick:
Every sentence has a purpose. It doesn’t exist to take up space, it exists to change the reader, to move her from here to there.
This sentence, then, what’s it for? If it doesn’t move us closer to where we seek to go, delete it.“
– Seth Godin