Seriously – why bother doing anything? OK, I’m being a bit facetious here, but whenever I wonder why I’m spending my precious time doing something, I think “What exactly is the return here?” This blog is a good example – periodically I hit a wall and ask my self exactly this question.
If my goal is to generate income, then what we have here is an epic fail. Maybe it’s to build an audience of readers? If so, let’s call this epic fail #2. But maybe those aren’t the right reasons to write a daily blog…
Would I like people to read it and get something out of it? Sure! Do I do anything to promote it? No. So clearly that’s not my reason for doing it. But every time it gets hard and I think about stopping, there are a few things that come to mind that I’m not quite sure I want to give up.
I know I’ve said this before, but it bears repeating to myself whenever I get discouraged. I’m 62 years old, so the act of writing something everyday and making it public, whether anyone reads or not, forces me to be more engaged with the world. It makes me pay attention, and that just makes life more interesting.
So I guess the answer to “Why bother?” is to ask yourself yet another question.
What am I getting out of this?
There’s your answer.