Fail, fail, fail, fail, succeed

Feedback Loops (Part 2)

When you become aware of something new in the world, you are tapping into a feedback loop. Mark Andreeson talks about this idea on Brian Koppelman’s podcast “The Moment.” Feedback loops are what happens when something begins to take on a life of its own. It could be new music, or new technology, or a new idea – anything, really.

So what creates feedback loops in culture?

Word-of-mouth or critical consensus.

That’s basically it. Advertising is a weak way to try and jump-start word-of-mouth. But this phenomenon is really about the power of an idea resonating with people in such a way that they are compelled to talk about it.

Critical consensus is a powerful kick-starter for word-of-mouth – there’s nothing quite like respected voices to put something on the cultural radar.

Question: How can you make this information useful to you?