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For any filmmaker, musician, or writer in 2024, this is the million dollar question. When everyone with a phone can watch or listen to or read anything they want, at any given moment, pretty much instantly, how do you rise above their tsunami of choices? How do you even register on the radar?
It’s a question worth pondering, because your answer will determine whether anyone will ever see the cool thing you’ve made.
The thing that might be just what they were waiting for without even knowing it.