Fail, fail, fail, fail, succeed

To Go From Suck to Not-Suck

Pixar films are not good at first, and our job is to make them so—to go, as I say, “from suck to not-suck.” This idea—that all movies we now think of as brilliant were, at one time, terrible—is a hard concept for many to grasp. … Creativity has to start somewhere, and we are true believers in the power of bracing, candid feedback and the iterative process—reworking, reworking, and reworking again, until a flawed story finds its throughline or a hollow character finds its soul. 

– Ed Catmull