You can always tell when something was made by a committee because the more people involved in making it the more generic it becomes. Nowhere is this more evident than the American car industry. Modern cars have pretty much evolved to one body type – a vehicle stripped of anything that might distinguish it from the rest, an amorphous blob on wheels. No personality, no style, nothing to offend, no indication of any artistic design whatsoever. Just a utilitarian thing designed to perform a particular job for a certain amount of time and then break so you can buy another one.
Films are another great example. Except for rare outliers, you can pretty much assume most large scale, big budget movies will have had all of the edge sanded off. After it’s passed through a thousand meetings and focus groups, met the approval of everyone asked, had everything removed that might be “offensive,” then shaved off whatever was necessary to get the desired rating, what you’re left with is an amorphous blob of “entertainment.” Only it’s not really entertaining, is it?
It’s visionaries that make the stuff that’s highly desirable, that makes us excited. Steve Jobs may not have been someone you would want to spend time with, but he was most definitely a visionary. Harley Earl, who designed the Corvette also fit s this mold, as well as Elon Musk. Likewise James Whale, Alfred Hitchcock, Stanley Kubrick, George A. Romero, Martin Scorsese, and Quentin Tarantino in the film industry. Or Duke Ellington, Miles Davis, Jimi Hendrix, David Bowie, and Bjork.
Study the world around you and make what turns you on. Change nothing unless it advances your artistic vision. The more unique the better. It may or may not change the world you live in, but ultimately it’s visionaries who move humanity forward by showing us what’s possible.
Be one of those people. Strive to be a visionary.